Well guys, I finally sent my manuscript to press. Almost made a terrible mistake in not writing a true marketing slant on the back matter. The back matter (back cover) is the second marketing document for your book, the front cover being the first. What I wrote was good and actually clever. But clever is not going to sell books with all of the competition out there. Clever has to be on point. The back matter gets the book opened and then you have another chance to sell the book to the readers through the table of contents and the introduction.
So be looking out for the book: Love Better!
Friday, May 18, 2012
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